VISUAL IDENTITY SYSTEM

Inside StickEarn: Diary of a Visual Designer

Led the visual identity and asset systems for a digital advertising platform

“A dual style icon library and self serve deck system that lifted team efficiency 40% and made B2B pitches look venture funded”

Scope of Work: Visual Identity & Icon SystemB2B Sales Deck RedesignMotion Brand Identity
Role: Senior Graphic & Motion Designer
Discipline: Brand Guidelines & Motion Design
Time: 2021 - 2023

The Setup

StickEarn is a B2B ad tech startup, which means the sales deck is basically the product experience for a prospect. But every pitch, infographic, and client deliverable ran through design first, a bottleneck that made a lean team feel even leaner.

The Ask

Build a visual system the whole company could use without waiting on design, while raising the perceived professionalism of every client-facing document.

The Move

Designed a dual-style icon system (line and solid), embedded directly into Google Slides so anyone (sales, marketing, ops) could self-serve for presentations and collateral.
Redesigned the core B2B sales deck and client communication templates, since the whole business runs on being taken seriously in that first meeting.
Built a motion identity (bumpers, lower-thirds, credit titles) so the team could produce polished video content without a from-scratch edit every time.
Designed a Kampus Merdeka intern welcome sticker pack, converted into animated GIFs for WhatsApp, Slack, and Instagram: a small project that did real work making the company feel like people, not just a logo.

B2B Sales Deck Redesign — Plate 01 / 05